What defines the quality of content? Is it good grammar, a clear objective, or something else entirely? The definition of what someone considers quality content differs from person to person. Despite the differences, everyone agrees that a piece of content should either give information or solve a particular problem for the user. So, how do you craft content like that? While each writer has their own approach towards content writing, there are a few points that we all agree on.
Write for your readers, not for yourself: What do you want to hear? What are your interests, hobbies, and passions? Are they similar to those of your audience? It is essential that you write for your audience instead of yourself. Your content should be interesting enough so that the reader goes through the entire content without getting bored or distracted.
Write usable short sentences: You have got an attention grabber, a power sentence if you will, now what? How about using shorter sentences after this one to maintain their interest. Online readers don’t enjoy long paragraphs as much as printed ones because there are no pictures or white spaces, making reading easier on paper than online. If something looks overwhelming, people won’t feel up to continuing anymore, which means losing out on possible customers/clients.
Take advantage of the high-impact power words: Your vocabulary is not restricted to big fancy words; you can also use simple but well-chosen ones that significantly affect your readers. For instance, instead of using “use” or “utilize,” it would be better if you used the word “employ” because it has more emotion and makes people feel as if they are involved in what’s being said rather than just told about something.
Don’t write for Google: Trust us, we know how important SEO is, and writing FOR Google isn’t going to help anyone, so don’t do it! People want meaningful content with correct grammar/syntax, which will keep them coming back time after time. If you are caught up on the technicalities of SEO, then you will lose focus on what’s truly important, your reader.
Think about search intent and your goal: If you want to meet a specific purpose with your content, then finalize the goal before writing the content. Many writers start writing content only to lose sight of their goals. Also, make sure you optimize your content for search intent. In doing so, you don’t have to come up with an original topic but rather stick with ones that have been proven popular to get more views and customers.
Write within parameters: There are numerous rules when writing; some will work for you while others won’t, so feel free to experiment until you find out which works best for your type of content. Selecting appropriate parameters can massively change you you write and view content creation.
Create trustworthy content: One of the main reasons people don’t return to a website is because they feel that it is not trustworthy. This can be due to numerous reasons, including grammatical errors, wrong information, or just a lack of research on your part. When creating content, always triple-check your work for any mistakes and make sure you have cited all your sources correctly.
Keep your content up-to-date: As the saying goes, “content is king,” which is definitely true when maintaining a website. If you have no new content, your website will eventually be forgotten about, and people will stop visiting. You must constantly update your website with fresh, relevant content to keep people coming back for more.
See what’s trending and create a backlog of content ideas: Services like BuzzSumo are great for finding trending topics that people want to know more about. You can also use social media websites such as Facebook and Twitter to see what your friends, family, or colleagues are interested in, which will give you an idea of the content you should be writing.
Write articles or blog posts: There is no limit on how much content you can produce, so feel free to write many articles instead of just one big long novel! If it’s a lengthy article, break it up into smaller manageable pieces with headings/titles that grab attention because this will entice readers’ curiosity further. Take advantage of all the possible formats available, whether it’s videos, podcasts, infographics, etc., because these attract different types of viewers and can help you with your SEO.
Don’t forget to add pictures or images: This is where things get a little bit more complicated because you want the text and image to go hand-in-hand so that they don’t overshadow each other but complement one another instead! It’s all about striking a balance between content and visuals, which will improve both the quality and quantity of traffic on your website. If there are too many images, it might be overwhelming for readers, so try adding them every two paragraphs to maintain their interest levels/attention spans.
Make your content readable and engaging: This is where we put all of the previous points together to create content that is both informative and easy on the eyes. This will require some practice, but anyone can do it with enough dedication.
There you have it, our top tips on how to write quality content for your website or blog! If you follow these simple guidelines, you are sure to see an increase in traffic and better customer satisfaction rates. Remember, always write for your readers and not yourself, and use high-impact power words to keep them hooked! Good luck!