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Nothing to write: Tips for finding new content ideas

You have written everything there is to write. With all the 101’s, product guides, creative ideas, you have extinguished every possible source of content ideas. So, what do you do next? There is no substitute for constantly updating your blog with new and relevant content. But what do you do when you run out of ideas? Repurposing old content will only take you so far, and one way or another, you will have to find a new bank for new content ideas. Here are some possible sources.


Use Google image tags: When in trouble, think Google. Google is the undoubted king of content ideas, and google images can help you do the same. Head into Google images, type in the keyword and hit enter. At the top of the results, you will come across image tags that display topics close to your keyword. These topics can help you narrow down a content theme and create multiple contents from a single theme.


Using Facebook ad library: Facebook is one of the most popular social media sites. And with over two billion active users, businesses are using Facebook Ads to target their potential customers. What you may not know is that the Facebook Ad Library houses all ads run on the site for the past seven years. This includes ads targeting specific demographics and interests and ads used in political campaigns worldwide. The library also contains data on ad spend, impressions, and reach.


Twitter Advanced Search: Twitter’s search engine is more powerful than you think. Not only can you use it to find tweets from a specific user or containing a particular hashtag, but you can also use it to find tweets about a specific topic or mentions. You can even narrow your results down by geographical locations and time.


Using Reddit: Reddit is a great place to find new content ideas and your next customer. The trick here is subscribing to subreddits relevant to your niche or business. You can also subscribe to top posts of all time, which will give you an idea about popular topics in the subreddit community.


Use Slack communities: If there’s one platform better than Twitter for finding new content ideas, then it has got to be Slack. With over 100K public channels and more than eight million users on its books, slack offers endless opportunities to discover trending conversations around any topic imaginable – from marketing tips and tricks, travel advice, life hacks, and DIY guides among others.


Creating and Studying Infographics: In his book, Contagious: Why Things Catch On, Jonah Berger writes that one way to make your content ideas go viral is by making them visual. Infographics are the perfect tools for this purpose as they have an average lifespan of six hours on Facebook and Twitter before being replaced with new trends. Studying infographics can help you narrow down what kind of infographics sell well and the type that doesn’t. 


Making Videos: According to research conducted by Animoto in 2015, 88% of BtoC marketers planned to increase their video marketing budget over the coming year, while almost half said they currently lack the skills needed to create videos. This means more businesses will be looking for simple yet effective animated explainer videos, which can take you a long way towards creating fresh content ideas. 


Using Storify: Storify gives you access to real-time social media news feeds from platforms like Twitter, Facebook, and Instagram. This means you can see what people are talking about on social media in real-time and use these topics to create timely content for your blog or website.


Being Active on Quora: Quora is a question-and-answer platform where users can ask questions on any topic imaginable. The best part about using Quora for content ideas is that you can find questions that have been asked by other users but have not been answered yet. You can also find queries with many followers and answer them with long-form content pieces.


Monitoring Forums: Forums are an often overlooked source of content ideas, especially when it comes to B2B businesses. However, if you take the time to browse through your relevant forums, you can quickly identify common questions asked by potential customers. You can then take the best answers and use them as content ideas for blog posts or white papers.


Monitoring Newsletters: Most B2B marketers have newsletters that they send out to subscribers every week. While this is an effective way of keeping your current audience informed about what’s happening in your business, it also gives you access to fresh content ideas every week! Just subscribe to other people’s newsletters (you can usually find contact details somewhere at the bottom) and look through their recent updates. If any topics catch your eye, include them in future email blasts or turn them into long-form blog posts or guides like these examples from Zapier and Social Media Examiner.


There are many great ways to find new content ideas, but the ones listed above are some of the best. Keep in mind that it’s essential to be creative and think outside the box if you want your content to stand out from the competition. So get started today and see how you can use these methods to develop fresh content ideas for your blog or website!


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