Did you know that over half of the visitors to your website will leave if it takes longer than 3 seconds to load? If you want more people to stay and take a look around, then it might be time for a redesign. Many signs indicate when it’s time for a website redesign. In this blog post, we will go over eight of them!
Your website isn’t mobile-friendly: Your website isn’t responsive to different devices. If your site is not mobile-friendly, then you are losing out on a lot of traffic!
A large percentage of the world uses their phones for internet usage. Just look at any marketing plan, and you will see that there’s an increased push for SEO, but did you know that over half (50-70%) of people using these sites use them primarily through their phone? That means if your business does not have its app or doesn’t offer some mobile version, then you will be missing out on a ton of high-quality traffic. With Google’s new mobile-friendly update, it’s more important than ever to have a responsive site!
Your website isn’t optimized for SEO: If you want people to find your business online or if you want them to see your latest blog post, then having an optimized web page is critical. This step is crucial because Google has been updating its algorithm much more frequently the past couple of years to serve users with relevant results. And the only way you are getting those highly-relevant results is by improving your organic rankings. The good news? Having a redesigned site will help improve those rankings even further, making it easier for you to get found!
Your website is more than a couple of years old: If your company has been around for over two years, then you may be due for an update. Not only do websites tend to look outdated after this amount of time, but having older content can indicate when you need a redesign because there will be less current information available. This means visitors might think they’re viewing out-of-date material or perhaps even inaccurate data. Having fresh and up-to-date posts with the most recent business news (and possibly events) will attract new potential customers who may not have known about your site otherwise. This makes it worth spending some money on getting things updated to potentially gain revenue down the road!
It’s very busy and looks outdated: If your website is hectic, it might be time to redesign. You want to make sure that there are easy-to-read fonts and good spacing between different elements on the page, so visitors don’t feel overwhelmed by all of the information or images they’re seeing. When users get anxious or confused about what’s going on, the chances are high that they’ll leave! A good rule of thumb when it comes to design is “less but cleaner.”
Your web presence isn’t strong: If you have never looked into how effective your web presence works for you as a business owner, now would definitely be the time to do so. If you don’t have a website or your site isn’t optimized for mobile yet, it’s time to reevaluate that investment and get on board with an updated web page.
Your business is due for some branding: Sometimes, even if the content of your website is up-to-date and relevant, companies need redesigns to keep themselves fresh and attract new customers. You might want to consider updating images or logo designs so that visitors feel like they are seeing something modern and not outdated. Whether this step seems necessary right away or down the road when things start feeling stale, every company should be looking to boost their brand presence on the web.
It feels cluttered: If it seems like there are too many words on the page, you should probably consider reworking a few things. Sometimes people get so caught up with wanting to include as much information as possible that they create jumbled content that feels out of place. If this applies to your website, try breaking them down into smaller chunks of text instead, which will make the content seem more digestible while also creating cleaner pages overall. Plus, if you’re trying to reach new customers who might not feel 100% confident navigating around your site at first, then having a cleaner design might be just what you need to give visitors the space they need to feel comfortable!
Your site is completely outdated: Sometimes, even if your website works well enough for people to navigate and find information about your business or company – it’s still rendered useless because it looks like something from the 90s. For example, if there are images on your page that have been used since 2010 with no new updates, this could mean trouble, especially when other businesses invest more money into continuously updating their content so that it always looks fresh! If you have not updated your website in the last two years, it’s time to start fresh.
Your website is your business. If it’s not working, you won’t make money. One of the most important things is to create relevant content with an audience in mind. The second thing is your website design. If people don’t like how your website looks, they won’t spend time reading through your content, no matter how awesome it is.
