It’s not always easy to maintain the quality of your content when you’re scaling up. This is especially true for companies just starting or those with an unusual publishing schedule. But, if you want to grow and retain a loyal audience, it’s essential to make sure your content is as good as possible. Here are some mistakes we see all too often:
Pushing through write-ups without taking time to research and plan ahead: The first mistake many writers or businesses make when scaling their content is simply pushing through without putting in the time to plan and research. This often leads to hastily written pieces filled with mistakes and a lack of a cohesive voice.
Publishing low quality or recycled content: Another common mistake is publishing low quality or recycled content. This can be anything from posting the same article on multiple channels to using unoriginal graphics or videos. Not only does this make your brand look bad, but it can also hurt your SEO efforts.
Not paying attention to audience engagement: The third mistake is not paying enough attention to user engagement. Whether you’re looking at comments, social media shares, or website traffic, it’s essential to track how people respond to your content. If they’re not interested, you need to change something up.
Targeting a new audience segment without proper research: You may be targeting a new audience segment by launching out to different platforms, but this doesn’t mean you can skip the research. You need to make sure that your content is relevant and engaging for these users before continuing with scaling efforts.
Not laying down clear goals and objectives: What do you want to achieve through your content strategy? Without laying down clear goals and objectives, it’s challenging to measure success – or know when you’ve failed.
Ignoring the power of technology: Many businesses overlook the power of technology when it comes to content scaling. There are tons of great tools that can help with everything from designing graphics to tracking analytics. Make sure you’re taking advantage of these resources to make your job easier!
Not investing properly: Many businesses do not invest appropriately in their content. This can mean hiring new writers, building a team, or outsourcing projects to freelancers. If you want your content efforts to impact the business as a whole, you must put money and resources behind them.
Trying to do everything by yourself: Don’t try to do everything by yourself. It’s essential to have a team of people who can help you with content creation, distribution, and analysis. This will make the process much smoother and allow you to focus on your goals.
Spending way too much money: Not spending enough money on content can lead your business astray, but so does spending too much money. It’s essential to find a balance between the two.
Not including your team in content creation: Don’t forget that you’re not alone when it comes to creating great content. Your entire team should be involved, from sales and customer service workers all the way up to executives. Everyone has something unique to contribute.
Using too many giveaways or contests: Not every piece of content needs a giveaway or contest attached – especially if you’ve run one before. These types of posts can hurt your SEO efforts by getting marked as spammy, so make sure they fit with what you want for each post. You also don’t always need them depending on where you are in your business’ life cycle (e-businesses will do much better than brick and mortar stores when it comes to giveaways).
Having a bad team: A bad team can hurt your content efforts, especially when you’re scaling. This is why it’s essential to make sure that everyone truly understands what they are doing and their responsibilities.
Blogging too often: It may seem like blogging more frequently will help with content scalability, but this isn’t always true. If you don’t have enough quality information or resources available, then pumping out one post after another won’t do much good – in fact, it could even be worse than publishing less often!
Not updating old posts: Many businesses neglect older blog posts. They may have been relevant to the company at one time, but that doesn’t mean that they still are. Make sure you’re updating them as needed so users can find what they need and continue receiving value from content efforts.
Making significant changes without testing: Don’t make many changes all at once – especially if it involves new platforms or different types of distribution. You should always test out your ideas before making any significant moves to know what will work best for each piece of content.
Not having a process in place: Not having a process in place is another huge mistake when scaling content marketing campaigns. Find the correct workflow and stick with it (and don’t be afraid to change things up whenever necessary). This way, you’ll be able to ensure that you’re getting the most out of your content.
Don’t forget about writing style: One final mistake we often see is forgetting about writing style when scaling up. To avoid this pitfall, make sure that every writer on staff knows your voice and tone guidelines inside out – then stick with those guidelines! Your copy should sound like one person wrote it rather than multiple people making changes along the way.
When scaling your content marketing campaigns, it’s essential to avoid making these common mistakes. By following the advice in this post, you’ll be able to create great content that resonates with your audience and helps you achieve your business goals. If you are struggling with scaling your business through quality content, try talking to a professional.